WHAT IS RETAIL 2x2?
APA's newest network buy allows you to blanket the state with a 2-column x 2" display ad in one of the main news sections of the paper for less than a penny per reader!
In order to grow your business, it's critical to keep your name out there and make every advertising dollar count. If you've been reluctant to try print advertising, this 2x2 Retail program will show you the power of newspaper at an unbelievable price. It's also the perfect bolster to a current campaign and keeps your business in front of your customers - and ahead of your competition.
- Cost: $1000 per week. Ad runs one time in each newspaper during that week. Payment in advance is required. Payment can be made by money order, credit card, or contact your local, participating newspaper to place it for you.
- Deadline: Monday, 5 p.m. for ad to start the following week.
- Newspapers: 123 daily and weekly newspapers in Alabama. Click here for list of participating papers.
- Size/Specs: 2-columns wide x 2-inches deep only. Ads should be submitted in 4 different formats to accommodate all papers (or we'll be happy to help you design the ad): 4.25"w x 2"d, 3.792"w x 2"d, 3.56"w x 2"d, and 3.222"w x 2"d.
- Pub Day: Participating newspapers get to choose which day of the week they publish your ad, but your ad will run one time in each paper during the designated week(s).
- Positioning: Participating newspapers will place your ad in any regular (non-classified) news section of the paper. Color is not available for these ads. Section placement is up to each newspaper according to availability.
- Proof: ANAS will provide an affidavit and one sample tearsheet if requested. ANAS monitors each newspaper participating in the network. We guarantee your ad will run in at least 90% of the participating papers.
Advertising will be rejected if it appears to be false, misleading, fraudulent, libelous, defamatory, illegal, in poor taste, in objectionable format, or for other good cause. Individual newspapers reserve the right to properly classify, edit or reject advertising in compliance with local regulations and policies.