ANAS network opportunities
In addition to promoting traditional display advertising and online placements, ANAS offers its members participation in three statewide networks.
Ala-SCAN is the oldest advertising program we offer, and one of the nations strongest. This classified line network of daily and weekly newspapers boasts a combined circulation of more than 850,000. Pricing begins at $210 for the first twenty-five words, and $7.50 per word thereafter.
The Discover program is a statewide classified display network where you can place a small classified display ad in 120 daily and weekly newspapers across Alabama. With a circulation just under 750,000, Discover is the perfect program for regional or statewide companies wanting to make an impact in their classified advertising.
Retail Display Network
The Retail Display Network allows customers to place small display ads in 129 daily and weekly newspapers. Participating newspapers can select any section, other than classifieds, in which to run the ad. Currently, the network reaches more than 1 million Alabamians each week. There are three size options from which the customer choose: 2c x 2” ($1000); 2c x 3” ($1500); and 2c x 4” ($2000).
These networks can positively impact your newspaper in several ways. First, it helps reinforce your newspaper as the central source for advertising information in your market. Greater newspaper participation means more circulation, which only increases the chances of a successful campaign and a satisfied customer.
Finally, it’s a great opportunity to grow your ad departments financially. Newspapers keep one-third of the total cost of every network ad it sells, in addition to sharing in a portion of the quarterly ‘pooled’ account.
Please contact Chris McDaniel for more information regarding these networks. He can be reached at 205.871.7737 or email: firstname.lastname@example.org