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Publishers of non-daily newspapers face certain unique challenges-smaller
staffs, limited resources, competitive markets. One conference addresses
these concerns, the annual Weekly Newspaper Conference, co-sponsored by
the Inland Press Foundation and 14 state newspaper associations.
The 2006 conference will be held Feb. 23-25, at the Hilton St.
Petersburg Bayfront, St. Petersburg, Fla.
Sessions include:
Effective Marketing Techniques for Non-Daily Newspapers -
Strategies to promote your paper for increased circulation, improved
brand-building, and greater readership with Robin Quillen, publisher,
News-Chief, Winter Haven, Fla.
Visit to the Poynter Institute and Reception - Participants
will enjoy a tour with historian and Poynter Library Director David
Shedden. The Multi-Tasking Media Consumer will follow the tour.
Poynter's Howard Finberg reviews the valuable observational data found
in Ball State University's “Middletown Media Studies” report released
this year. Learn the “true” behaviors and media consumption habits of
the American public with Howard Finberg, director, Interactive Learning,
the Poynter Institute, St. Petersburg, Fla.
How to Pay Sales Reps to Improve Productivity - Ways to
organize and motivate your sales staff to achieve gains in performance
with Clint Schroeder, advertising director, Northwest Herald, Crystal
Lake, Ill.
There's Money in the Nooks and Crannies of Postal Delivery -
Practical insight on cost savings and postal policies beneficial to
weekly newspapers with Max Heath, vice president of Landmark Community
Newspapers, Shelbyville, Ky.
The Team-Building Toolbox - Learn team-building activities you
can perform with your staff that will result in improved performance
with Dan Chiodo, publisher, The Joplin (Mo.) Globe.
Success Is in the Numbers: Assuring Return on Investment -
Learn the financial “rules to live by” that enable small newspapers to
succeed with John Tompkins, president, News Media Corp., Rochelle, Ill.,
owner of weeklies in five states.
New Publications to Yield New Revenues - Proven special
sections and niche publication ideas that generate new revenue for
weekly newspapers with Ken Long, advertising manager, Texas Press
Association. Participants will receive a 97-page special sections idea
book published by Texas Press Association.
The conference is co-sponsored by Ohio Newspaper Association,
Arizona Newspaper Association, Michigan Press Association, Alabama Press
Association, Oregon Newspaper Publishers Association, South Carolina
Press Association, Nebraska Press Association, New York State Publishers
Association, Wisconsin Newspaper Association, Illinois Press
Association, Missouri Press Association, Iowa Newspaper Foundation,
South Dakota Newspaper Association and Minnesota Newspaper Foundation.
Members of these associations also enjoy discounted registration rates.
Inland and co-sponsoring association member fee for the seminar is $399
for the first registrant from a newspaper and $369 for additional
registrants from the same paper. Non-member fee is $539.
Calling (727) 894-5000 or (800) 445-8667 can reserve rooms. Rooms at
the Hilton are $149 a night.
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