2018 APA Media Summit




A day-long conference focusing on training for reporters and for advertising sales.

Held at the Birmingham Marriott

Does Your Staff Need Training?

There is a new format and focus for the 2018 APA Media Summit. The format will be a day-long conference and the focus will be training for reporters and for advertising sales.

The training sessions, which begin at 11 a.m., are concurrent sessions for advertising and for editorial. Lunch is provided. Training will continue in the afternoon with two more concurrent sessions.

During lunch, we will celebrate the recipients of the 2018 Lifetime Achievement Award and the new Emerging Journalist Award. The luncheon will also include a membership meeting and installation of officers.


Deadline to register with APA is Wednesday, February 7, 2017. Registration is open to active and associate members in good standing and their guests, as well as retired newspaper executives.

Does Your Staff Need Training?

If you would like to come the night before, we do have a room block at the Birmingham Marriott. To make reservations, contact the hotel directly at 205-968-3775 or online:  Marriott Hotel Reservations

Be sure to mention the group “Alabama Press Association” to secure the special room rate of $115 per night. The cut-off date for hotel reservations is Thursday, February 1, 2018.

Dress for the convention is business casual during the day and business attire at the evening event.

We look forward to seeing everyone. It will be an exciting event and one you will not want to miss!

APA Media Summit Schedule

THURS.APA/ANAS Board Meetings
FRIDAY10 a.m.Past Presidents Brunch (Nominating Committee)
11 a.m.Concurrent Programs -
Advertising: Silver Bullet for Sales Success
Baretta Taylor, Advertising Director TN Valley Media
Editorial: Kitchen Sink Fundamentals and the ever-changing landscape
Moderator: Mitch Sneed, Managing Editor, Tallapoosa Publishing
12:30 – 2 p.m.Lifetime Achievement / Emerging Journalist Luncheon and Membership Meeting /
Installation of Officers
(Sponsored by AT&T Alabama)
2:15 – 4 p.m. Concurrent Programs -
Proven Sales Strategies: What do successful sales people do that works?
Moderator: Matthew Allen, Sales Manager Starnes Media
1) How do you distinguish yourself?
2) What questions are you asking your clients?
Let’s hear from the students:
1) How do you consume news?
2) Social media habits
3) How do we market to you?
4 p.m. Adjourn
Don’t leave early. The last 15-20 minutes will an idea exchange (editorial, advertising, circulation) and the best idea wins a cash prize!

2018 APA Media Summit Registration

The online form will accept reservations until Wednesday, February 8th @ 9pm CST. Cancellations will be accepted until February 13th. After that date, cancellations will not be refunded. Please fill out the form below and make payment securely thru PayPal.