with the print and digital
services of the Alabama Press Association
For over 60 years, the Alabama Press Association has been actively engaged in providing clients with access to some of the top news publications across the state of Alabama and around the country. Today things are no different. Currently, Alabama has more than 120 print newspapers delivered to over one million subscribers, and the readership of these papers is even higher. When you “jump in” with the Alabama Press Association, you are able to tap into this audience using targeted strategies and will receive our expert guidance, efficient updating, and one of the most cost-effective buys in the marketing and advertising industry.
Print Placement Service
APA’s advertising service can coordinate custom media buys to cover specific markets in Alabama or any other state. We negotiate aggressive rates on any size ad, preprint, special section or magazine published by the newspapers. We provide detailed quotes, distribute ad materials, and handle payments to all the papers. Let our one-stop shop do all the legwork for you using our extensive database of member newspaper details.
Display Advertising Network
Blanket the state by placing your ad in almost every newspaper statewide or by region, which helps you reach into every corner of the state including rural Alabama. The Network is ideal for promoting events, public awareness campaigns, local festivals, unique products and more. It is the most cost-effective way to reach people outside of your local area. Ad sizes range from 2-col x 2″ to 2-col x 4″ deep.
Classified Advertising Network
Newspaper classifieds remain an extremely effective way to reach hundreds of thousands of Alabamians at a nominal cost. Reaching audiences of qualified job seekers to consumers looking for unique goods and services, your ad appears regionally or statewide in weekly and daily newspapers.
Digital Newspaper Network
With more than 45 sites and six million available impressions, APA’s network of premium Alabama newspaper sites is unlike any in the country. For only a $2 CPM, your digital ad receives a guaranteed minimum of 750,000 impressions across all sites.
Targeted Digital Ads
Our team can place your digital ads on websites and targeted mobile apps based on context and/or behavioral categories. We can also help you add more detailed demographics to maximize exposure, brand value, and return on investment for your digital campaign.
Targeted Email Campaign
APA does not sell stagnant e-mail lists that you use over and over. Describe your ideal audience, and we deliver your message to the matches in our double OPT-IN database. Target by characteristics such as gender, age, income level, hobbies/interests, profession, and a wide range of additional choices. We also verify and rebuild the database every 60-90 days, ensuring fresh demographic information directed to an audience who is in the market for or has an interest in your type of product, service, information or event.
Additional Digital Options
Social Media • SEM • Precise Geo-fencing • Facebook Retargeting with emails • Video Pre-roll • YouTube TrueView, and more. Ask us for additional details.
Using the matchback option for emails, the U.S. Space & Rocket Center received 108 registrants for their Space Camp, Aviation Challenge, and Robotics Camp from one email, and 88% of those that signed up were brand new to the program. They described our targeted email performance to be “Stellar!”
or contact a member of the advertising team
3324 Independence Dr.
Birmingham, AL 35209